man sitting down on tree trunk smiling

Recent reports have highlighted that the number of men seeking cosmetic procedures has doubled over the last decade. With men beginning to focus more on self-care and how they look, it’s not surprising that the male grooming industry is booming – and that more men seek aesthetic treatments.

But what will you see in 2020 when it comes to trends for men? In this article, we’re taking a look at treatments and trends that we expect to be popular for men this year.

Dermal Fillers

Instagram has banned cosmetic filters, which we believe is a positive thing for young people’s mental health. However, many users are not concerned about this ban, as they’re more interested in posting with #nofilter hashtags! And, for that, they want to look their best.

In order to get their desired aesthetic in this day and age of selfies, men are turning to a treatment that will continue to rise in popularity in 2020. Our dermal fillers are Restylane and Juvéderm, from the Allergan range, which offers natural results and easily integrate with the facial tissue. Men are seeking this procedure in order to volumise their complexion as well as rejuvenate and hydrate it.

So, while social platforms like Instagram are seeing a rise in photos with smoother skin, larger eyes, defined jaws and fuller lips, fewer men depend on filters to achieve that specific look. Many search for more natural ways to create it, from makeup to dermal fillers, which are not permanent and are made up of a substance that already exists in our bodies, hyaluronic acid.

Breast Reduction

More men are also seeking treatments to issues like gynaecomastia, which refers to enlarged male breasts. This is because this condition can make men uncomfortable and self-conscious and even prevent them from doing specific activities. It tends to be a disruption in their lives, and some are embarrassed to take their top off at the beach, for example.

With a breast reduction procedure, it’s possible to remove excess fat and glandular tissue to create a flatter and firmer contour. This can help men to feel better and more confident, as well as to improve their quality of life.

But breast reduction is not the only procedure to treat gynaecomastia. Liposuction is also very efficient, as it removes excess fat and glandular tissue as well, sculpting the chest and leading to a natural result. In 2020, we’re expecting to see a rise in the procedures to permanently treat this condition.

Facial Treatments

In this digital era, many men spend hours on social media, including posting pictures of themselves, and they are, rightly so, wanting to take care of their skin as much as possible. Skincare is not just for women – achieving a glowing complexion that radiates youth (and without dark spots or acne) is a massive trend in men, and we’re predicting 2020 will see a lot of facial treatments for men.

man looking at skin in the mirror

For example, with HydraFacial, men can enjoy a brighter and refreshed complexion. The treatment unclogs pores and removes dead skin and dirt, and also combines cleansing, exfoliation, extraction, hydration, antioxidant protection and red LED light therapy in one. This leads to a healthier-looking skin that the camera will love!

Likewise, our Envy Facial procedure is another way to achieve the look you’re after. It extracts and infuses the skin with specialised serums, is suitable for all skin types and offers plumpness, volume and hydration to your skin. The tone and texture of your complexion are also improved.

What does this mean? That these treatments are also perfect for any men seeking to add the #nofilternofiller hashtag to their posts.

Semi-Permanent Makeup

This may be surprising for some, but more men are getting into makeup and wanting to play with their looks more and more. For example, actor Ansel Elgort appeared on this year’s Golden Globe awards with shimmery blue eyeshadow – and he rocked it!

With gender labels crisscrossing or just plainly breaking down in recent years, there is no reason to think makeup doesn’t apply to men either. So, 2020 should be seeing a rise in this trend.

At The Aesthetic Skin Clinic, we can help with that too. Our semi-permanent makeup procedure, which involves implanting pigment into the dermal layer of the skin to mimic the look of makeup or of natural eyebrows, ensures that you get the natural, flattering aesthetic you’ve always wanted to have.


Another trend we will see more of in 2020 is, without a doubt, the daddy-do-over. This is the make counterpart to the Mommy Makeover and will see older men opting for several procedures designed to give them a makeover. As men age, both their lifestyles and bodies change, so it’s only natural that they turn to cosmetic treatments to feel better about themselves.

This daddy-do-over can include liposuction, for example, but not as we mentioned above. In essence, as men’s lives become busier, they have less time to exercise and most prefer to spend what time they have with their loved ones. So, a great solution to get rid of the stubborn fat that tends to accumulate as we age is to have it removed via a surgical procedure.

Of course, for the men who’d rather not go under the knife, Lipocel Body Contouring is always an option. This delivers energy to the subcutaneous fat layer and raises the temperature of the fat cells to over 70oC, which gets rid of fat. Another benefit of this treatment is that it causes skin tightening for a smooth-post procedure result.

Other treatments may include a neck lift, chin augmentation, a brow lift, a facelift, and so much more.

man with good complexion

A growing number of men are turning to cosmetic procedures to boost their confidence and self-esteem, as well as to improve their appearance. For some men, there is still some stigma attached to getting work done, but we believe that we’ll see more barriers dissipate in 2020.

If you have any questions about our vast range of surgical and non-surgical procedures, don’t hesitate to get in touch to talk to us.