It’s no big secret that aesthetic treatments have become increasingly more common among young people, specifically the millennial generation. But is there a reason for this and is there some good lessons to be learnt from their approach to mental wellbeing and body confidence?

beautiful millennial woman

Millennials and Aesthetic Treatments

An increasing number of millennials are seeking aesthetic treatments, both surgical and non-surgical. Many suggest this is because the generation has become more fixated with self-care after growing up with social media. In addition, aesthetic procedures carry less stigma now, which can also contribute to a rise in cosmetic treatments.

So, there appears to be more than one reason why more millennials are opting for cosmetic procedures. It’s also worth keeping in mind that the millennial generation is not only connected 24/4 via the internet and social mobile tech but are also comfortable sharing personal experiences and information (including medical) and are enthusiastic about self-expression.

Increase in Confidence

Because millennials are aware of their looks, whether due to social media or celebrity culture, they’re also aware of areas they’re not happy with and wished they could change. Aesthetic treatments allow young men and women to address these issues and boost their self-confidence.

For example, dermal fillers can help those who are unhappy about the shape of their nose or the thinness of their lips. In addition, anti-wrinkle injections are not just chosen to smooth out wrinkles and lines but can also help to improve the self-esteem – and quality of life – of people suffering from excessive sweating. And, with many young men suffering from male pattern baldness, procedures such as hair transplant surgery can help them to regain their self-confidence, as well as reduce distress and embarrassment.

young man in mirror

Quick Results

Many believe that, because millennials grew up on social media where instant gratification in the form of likes and comments (often as soon as they post a picture) is common, their need for quick results appears to have seeped into other areas of their lives. This includes, for instance, wanting a more toned body without spending hours upon hours in the gym. Treatments such as Lipocel are perfect for this, as it removes fat and contours the body fairly quickly.

Most young people lead busy lives as well, so the last thing they want is to take time off to recover from surgery. Due to this, millennials are increasingly opting for non-surgical procedures that can deliver the same outcome. As an example, dermal fillers allow millennials to tweak their appearance without having plastic surgery and semi-permanent makeup allow them to enhance their features or look like their favourite celebrities without having to constantly apply makeup.

Health Reasons

Not all procedures are performed purely for aesthetic reasons. We mentioned how Botox can help with hyperhidrosis, but it’s certainly not the only treatment that helps millennials manage and deal with medical conditions.

And many young men and women are aware of that – so, many choose rhinoplasty to fix a deviated septum (and, therefore, to improve their breathing) or a tummy tuck procedure to remove excess skin after dramatic weight loss (which allows them to move more comfortably and to prevent chaffing).

Aesthetic Treatments are More Accepted

Cosmetic treatments are more accepted today, so they’re seen as less taboo by millennials. Many celebrities have opened up about the work they’ve had done, which has certainly helped millennials see these procedures as a natural part of their beauty routine. Dermal fillers are a big part of this equation, as we’ve seen, time and time again, how celebrities such as Kylie Jenner have influenced the popularity of lip fillers.

A Focus on Mental Wellbeing

Can we learn from millennial’s approach to mental wellbeing and body confidence?

Portrait of a young woman with a beautiful smile

The millennial generation has a strong awareness of just how important mental wellbeing is, as well as how vital it is for people to love themselves as they are. They also understand that aesthetic treatments can improve someone’s body image and self-esteem which, in turn, can enhance their quality of life.

Therefore, making changes to their appearance doesn’t mean millennials hate everything about themselves – it simply goes hand in hand with their psychological wellbeing. Just like exercising changes our body shape and helps us to feel better, going under the knife or choosing non-invasive treatments can help millennials to see things in a different light and to feel better and happier.

Simply put, many young people are looking to take care of themselves inside and out, and that includes eating well, drinking plenty of water, smoking less, exercising more and, of course, tweaking or changing their appearance.


Whether millennials are undergoing aesthetic treatments because of celebrity culture and lifestyle, or simply because they see it as a way to feel better about themselves, we can help at our cosmetic clinic in Guernsey, cosmetic clinic in Jersey and cosmetic clinic in Belfast.

We offer many different cosmetic procedures, both surgical and non-surgical, so talk to us today. Our award-winning medical team will be more than happy to discuss your needs and expectations.